14 Points For Brands To Consider Before Making Sociopolitical Statements - Forbes Council
Our Founder & President, Andrew Frank contributed to Forbes Communications Council's most recent piece on Sociopolitical Statements -
"Companies must be more attuned than ever to the evolving geopolitical landscape. But they must discern how publicly weighing in will land with relevant stakeholders. If it will universally resonate—or cause conflict—then the answer is simple, particularly if the issue relates to business objectives. But if it will please only some, companies should assess whether the risks outweigh the rewards".
Read more, here.