PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases

Written By Andrew Frank

KARV Founder and President, Andrew Frank, says companies need to place an urgent priority on transparency and direct communication to customers about the impact tariffs will have on pricing. He offers suggestions on how to go about doing so.

“This could include a message from the CEO posted on the website, social media handles, or in-app notices as opposed to traditional press releases or media statements,” Frank says.

He also notes the importance of preparing detailed media response statements and social media posts in case of blowback. 

“If a company has a substantial customer base, consider a blog post on the company website that clearly and concisely explains its approach, rationale and actions—and be ready for inquiries or comments from media or social followers.”

Read more, here.

Andrew Frank

Andrew Frank is the Founder & President of KARV; His expertise is in Crisis Communications, Public Affairs, Litigation Support, and Media Skills.

Previous

The Hill: Women in Afghanistan, Nilofar Ayoubi, Op-Ed
Next

Andrew Frank’s Op-Ed Published on South China Morning Post