Product recalls are among the most consequential moments a company will face. They compress regulatory, legal, operational, and reputational risk into a single unfolding event, and the communications strategy often determines whether the company emerges with its brand intact.
In this piece, the KARV team outlines the core elements of a strategic PR plan for product recalls: preparing before the crisis hits, managing the critical first 24 hours, coordinating with legal and regulatory counsel, engaging with media and stakeholders, and mapping a path to long-term reputation recovery.